Select Page

The Importance of Everything: A Crash Course in Design Analytics

Jim Brown
Senior Designer
Epic Games

About Jim

With more than two decades of experience in the video game industry, Jim has directed Epic’s development teams on dozens of titles across a wide range of genres and platforms, such as the award-winning Unreal series, the blockbuster Gears of War franchise, and most recently Fortnite and Fortnite Battle Royale.

Talk description

Information is now everywhere, and has become one of the driving forces in game development. As a student or indie developer, understanding the basic framework of analytics will help you determine, for yourself, what the value of this information really is and how it can be used improve your design process. This talk will outline the basics of the analytics process in layman’s terms, with examples of the common pitfalls and struggles that I faced during my career.

Speaker hometown: Raleigh, North Carolina, US